INSIDE MSF About MSF MSF stands for the Major Street-basketball Foundation. MSF is all about promoting basketball in Australia on all levels, by creating greater opportunities for everybody to play the game. The challenge that keeps us driven is continuously doing our part to help bring basketball back to the top in Australia, to the level it once was, and beyond. More people in Australia play basketball than cricket, football, rugby or soccer, our mission is to increase this trend by introducing people to not only play basketball, but to also support the game we love. MSF Services - School Basketball clinics - Basketball development camps - YMCA Basketball training - Basketball Events and Event Assistance - Experienced basketball journalists/researchers - Entertainment performances by Australia's top ball-handlers and dunkers - Providing basketball players for photo-shoots or film - Basketball-related Market Research (product reviews, testing and input) - Guidance and inspiration to all basketball players - Film and editing production For further information on any of our services or for general inquiries, please contact us

The reason
As the 90s came to an end, basketball in Australia was at a cross-road. The game was showing very few signs of growth after experiencing a decline in popularity when Jordan retired and the NBA was taken off our TV sets. The local National Basketball League was also in need of a resurgence. When the NBA was popular in Australia, the NBL was experiencing record crowds. As the game struggled to progress over the years at the same level of success, it felt like nothing major was being done to re-ignite the game that was once considered the boom sport throughout Australia. We decided if nobody was going to step up for us, it was up to us to step up for the game, to be the change in basketball we had always hoped for.

The begininning
MSF was put together by a group of passionate basketball players in Melbourne, Australia, at the beginning of 2002. The idea was to create a positive foundation, start an online petition and gather support to get a new outdoor court built in Melbourne's city, ultimately making basketball more accessible and free, while getting the game outdoors and exposed to a lot more people. Though over the years, the MSF mission has become much more than that. MSF has grown into a movement of basketball visionaries and players across Australia who are determined to make a difference by contributing to the success of basketball in this country.
MSF takes pride in leading by example, inspiring others to step up, speak up and believe; impossible is nothing.

Behind MSF
The crew behind MSF are multi-talented and passionate when it comes to basketball. With years of experience on the court, managing events, coaching kids, and having a range of qualifications, the MSF crew have been able to achieve dreams that a lot of people considered impossible.

MSF is mostly known for hosting the KING OF THE COURT basketball event at Australia's largest community festivals, influencing the local council to upgrade Prahran Park for 70,000 government dollars, influencing the world-famous AND1 basketball team to visit Prahran Park, writing for national magazines (Out4Fame, Acclaim and Handle), doing halftime freestyle shows at NBL games, and just recently teaming up with Downtown3 to host Australia's most complete basketball camps.

MSF has also been involved with youth and multi-cultural events in the community, guest speaking at seminars, school clinics, providing guidance to players who want to go further in basketball, and offering assistance to anybody working on an event or project. The MSF goal is to influence people around Australia to step up in their communities, plan an event, start a petition, coach a few kids some fundamental values of the game, whatever it is; as long as our actions have a positive influence, basketball will continue to rise.

Moving forward
MSF has become a symbolic representation of all the basketball players and fans across Australia, and many other countries where basketball is in a similar situation. MSF is more than just a foundation, it's a belief, a love for the game that many of us share. MSF is home to the community and culture of basketball in Australia, and together we will continue to elevate the game.